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Reliable Repairs Back to Portfolio >>
One business, two different identities. That’s the challenge faced by Jo Ellen Soesbee and her husband.
Reliable Repair’s logo was decidedly male and worked fine, but Jo Ellen’s new business needed a defining logo that would reflect the focus on women's DIY.
Her trademark pink steel -toed work boots became the basis of the logo for her new company, ToolBox TomGirl.
Both business cards retain a cork board texture to create interest while keeping printing costs low. The rounded corners of the cards create an immediate tactile impression of comfort – the perfect feeling to have when hiring someone to work inside your home.
One business, two different identities. That’s the challenge faced by Jo Ellen Soesbee and her husband.
Reliable Repair’s logo was decidedly male and worked fine, but Jo Ellen’s new business needed a defining logo that would reflect the focus on women's DIY.
Her trademark pink steel -toed work boots became the basis of the logo for her new company, ToolBox TomGirl.
Both business cards retain a cork board texture to create interest while keeping printing costs low. The rounded corners of the cards create an immediate tactile impression of comfort – the perfect feeling to have when hiring someone to work inside your home.
