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Linda Seidel’s cosmetic line was originally designed for use by skincare professionals on clients with severe skin problems. However, her line of products also works on every skin tone, so the photography for her new print advertisement needed to reflect this range.

The professional images, joined with a new tagline: “The possibility of perfect”, speak to anyone frustrated by experiences with makeup that failed to work as advertised.

This new advertisement spoke to the consumers who were the target of a special edition of the Baltimore City Paper.